{"id":4211,"date":"2023-07-05T15:34:29","date_gmt":"2023-07-05T15:34:29","guid":{"rendered":"https:\/\/www.backtoeco.com\/sobre-back-to-eco\/"},"modified":"2026-01-07T21:55:18","modified_gmt":"2026-01-07T21:55:18","slug":"sobre-back-to-eco","status":"publish","type":"page","link":"https:\/\/www.backtoeco.com\/ca\/sobre-back-to-eco\/","title":{"rendered":"Sobre Back to Eco"},"content":{"rendered":"\t\t
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Sobre Back to Eco<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nostra hist\u00f2ria<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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En 2016<\/strong>, Nuria Nubiola, educadora ambiental i la bi\u00f2loga Montse Bay\u00e9n ajunten les seves forces per una necessitat de buscar noves maneres d’acostar la sostenibilitat a todxs. El motiu: una sensaci\u00f3 que li faltaven recursos i eines per a fer arribar el missatge a la gent a la qual el tema no interessava. <\/span><\/p>

Aix\u00ed neix el projecte, amb la il\u00b7lusi\u00f3 d’aportar una nova visi\u00f3 al m\u00f3n del t\u00e8xtil. <\/b>Vuit anys en qu\u00e8 des de Back To Eco hem treballat obsessivament per a tancar el cercle del t\u00e8xtil.<\/span><\/p>

En <\/span>2017 <\/b> obre la tendeixi-taller Back To Eco en el centre de Barcelona. Una botiga on una persona recosia els jeans usats que aconsegu\u00edem a trav\u00e9s de l’entitat social Solidan\u00e7a i per les donacions dels mateixos clients i els convertia en bonics davantals, bosses, motxilles\u2026. <\/span><\/p>

Vam triar els vaquers usats o m\u00e9s aviat dit, els jeans postconsum per la seva universalitat, f\u00e0cil manipulaci\u00f3, est\u00e8tica popular i f\u00e0cil acc\u00e9s. <\/span><\/p>

Comencem a crear i vendre tota mena de productes reutilitzant jeans. Vam tenir la gran sort de disposar d’un incre\u00efble lloguer social en aquest espai c\u00e8ntric de la ciutat que molts vau con\u00e8ixer i que va ser el que ens va permetre cr\u00e9ixer r\u00e0pidament i donar veu al nostre projecte. <\/p>

En el 2018, veient tants vaquers trencats decidim comen\u00e7ar a reparar els dels nostres clients.<\/p>

En el nostre tercer any, de tan reutilitzar i retallar per a reconvertir, comencem a tenir excedent de restes de tall (que hav\u00edem anat guardant amb la il\u00b7lusi\u00f3 de transformar en alguna cosa) i ja ten\u00edem una tona de restes de jeans usats. Demanem finan\u00e7ament a la Generalitat i vam poder comen\u00e7ar a reciclar industrialment les restes d’aquests vaquers i amb ells crear nous fils i teixits. Naixia el projecte <\/span>Infinit denim que en aquest mateix any rebria els premis de Ecodisseny de Catalunya. <\/p>

Aquest mateix any, l’Ajuntament de Barcelona ens va lliurar el premi al comer\u00e7 m\u00e9s sostenible de la ciutat.<\/span><\/p>

La r\u00e0pida visibilitat del projecte, ens va animar a comen\u00e7ar a donar tallers i confer\u00e8ncies com a part m\u00e9s del nostre treball i a augmentar els nostres clients empreses, que buscaven diferents tipus de productes de merchansiding amb valor. <\/span><\/p>

En el 2020 tot es va parar, vam fer bates i m\u00e0scares per a sobreviure i enmig d’un canvi de local i d’una pand\u00e8mia, obrim la marca de roba circular Infinit Denim.<\/p>

En <\/span>2021 <\/b> comencem un acord amb LEVIS i a reciclar els jeans que es captaven en els seus punts de venda, *convierti\u00e9ndolos en marxandatge, decoracions, etc per a la marca i realitzant tallers a les seves botigues. Ha estat una gran ajuda per al manteniment del nostre projecte. <\/span><\/p>

En <\/span>2022 <\/b> neix la Ruta Circular Texana, una proposta d’allargar al m\u00e0xim la vida d’un jeans, prevenir, reparar, reutilitzar i reciclar en l\u00ednia. Va ser una idea bonica que mai va arribar a arrencar. Aquell any, Montse va deixar el projecte, N\u00faria es queda al comandament del projecte. <\/span><\/p>

El 2023 va ser un any de reflexi\u00f3 i de canvi, sentim que potser tocava tancar alguns dels nostres projectes essencials per a seguir endavant i poder portar una vida m\u00e9s sostenible a m\u00e9s d’un projecte sostenible. <\/p>

Alhora sentim que vol\u00edem tornar a la nostra ess\u00e8ncia: la sensibilitzaci\u00f3 ambiental. Al novembre, realitzem el nostre primer laboratori ciutad\u00e0 entorn de la circularitat t\u00e8xtil i all\u00ed va n\u00e9ixer la llavor del qual enguany es consolida: Back To Eco LAB. Tornem a la ciutadania des de la participaci\u00f3. <\/span><\/p>

La sensaci\u00f3 \u00e9s que el 2024 marca un canvi d’etapa. Una etapa on el nostre lloc ja no estar\u00e0 nom\u00e9s en els materials, volem aprofundir en les idees i en la mobilitzaci\u00f3 de la gent. Que no aconseguirem canvis reals solo des del reciclatge, necessitem sacsejar consci\u00e8ncies i el volem fer des de la il\u00b7lusi\u00f3, des del gaudi, des de l’amor a les coses a trav\u00e9s de l’educaci\u00f3, l’art, la cultura.<\/span><\/p>

Des del 2025 comencem amb dos projectes educatius que ens han motivat molt acostant-nos a diferents p\u00fablics des del disseny, la col\u00b7laboraci\u00f3 i la reparaci\u00f3 creativa. <\/p>

Volem unir m\u00e9s gent a la nostra causa i buscar sinergies amb altres disciplines.<\/span><\/p>

Volem triar el quin, el com i l’on. <\/span><\/p>

Volem cr\u00e9ixer en les il\u00b7lusions per un t\u00e8xtil bonic, orgull\u00f3s i sostenible.<\/span><\/p>

Som un equip de persones compromeses que busquem que la nostra petjada sobre el planeta sumi en positiu. <\/span><\/p>



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Nostra missi\u00f3<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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fomentar el consum responsable, l’ecodisseny, la reparaci\u00f3, la reutilitzaci\u00f3<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00e9s de 8 anys<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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d’experi\u00e8ncia en el reciclatge t\u00e8xtil<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Un equip sostenible<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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que junta persones amb una consci\u00e8ncia ambiental molt clara de diferents disciplines, la moda, el disseny, les ci\u00e8ncies ambientals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00e9s de 30 tones <\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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de residus t\u00e8xtils que hem transformats en nous materials <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Grans ind\u00fastries t\u00e8xtils<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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amb els qui treballem de tot \u2028el territori<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Taller propi especialitzat<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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en manipulaci\u00f3 de residus t\u00e8xtils<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00e9s de 25,000 productes<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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posats en circulaci\u00f3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Gesti\u00f3 de grans volums<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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de residus t\u00e8xtils i la seva transformaci\u00f3 en nous fils i teixits<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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M\u00e9s de 150 empresas<\/span><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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han confiat en nosaltres<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sobre Back to Eco Nostra hist\u00f2ria En 2016, Nuria Nubiola, educadora ambiental i la bi\u00f2loga Montse Bay\u00e9n ajunten les seves forces per una necessitat de buscar noves maneres d’acostar la sostenibilitat a todxs. El motiu: una sensaci\u00f3 que li faltaven recursos i eines per a fer arribar el missatge a la gent a la qual […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-4211","page","type-page","status-publish","hentry"],"yoast_head":"\nSobre Back to Eco * Back to Eco<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.backtoeco.com\/ca\/sobre-back-to-eco\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre Back to Eco * Back to Eco\" \/>\n<meta property=\"og:description\" content=\"Sobre Back to Eco Nostra hist\u00f2ria En 2016, Nuria Nubiola, educadora ambiental i la bi\u00f2loga Montse Bay\u00e9n ajunten les seves forces per una necessitat de buscar noves maneres d’acostar la sostenibilitat a todxs. 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